The Hook
The hook should have three main ingredients: A tangible but believable premise, a specific timeline and a path to get there
Webinar Starts in:
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power intro + hero shot
Your story, credentials, results and secret sauce + a smiling image of you staring at the camera.
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testimonials
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+ Other reasons to believe: Press features, client logos, celebrity endorsement or screenshots of results work well
benefits in bullets
Use bullet activators and result-oriented takeaways + benefits using “so that” extension
- Use bullet points for emphasis
- Like this
- And ooh so much of this
points of uregency
Urgency with limited quantities, limited time, missed opportunity etc.